Blog

The way we think

The Secret Company is a art & communications workshop, We operate in a crossover between art, design and communication, developing books, brands, websites, magazines, secret tours, events.

Social Design

We design experiences that transform people and communities and enable them to leap from habitual thinking to engaged action.
The basis for our work with integration, innovation and problem solving in general is the idea that issues are best dealt with locally on the spot.
Therefore, we involve the people we are researching through methods derived from a sociological school of thought called Action Research. This means, essentially, enabling people to research themselves, which yields close-grained and detailed data of their unique worldview.
Further, we involve people in the creation of artistic experiences and products through co-creation methods, that are also gaining ground these days, having spread from the open source movement of the internet.

Branding

Our approach to branding is comprehensive. To us – everything is potentially branding and therefore we pay attention to the details. Branding is the way we walk, the way we talk, the stories we tell.
We believe that the brand is latent in every organisation or product and the way to communicate it is through the stories, the culture and the aesthetics that make them tangible.

Innovation processes and problem solving

We base innovation processes on careful examination of the given situations and resources for change. We use storytelling to unleash creativity and transformation in individuals and groups. With extensive experience from innovation consulting we guarantee results and with our ambition to always push further we provide cutting edge methods and push the limits of usercentered innovation.