Marcelo Lerer is the Creative director at The Secret Company
Born in Buenos Aires, Argentina, and studied art and communication there as well as in Denmark. For more than 15 years he has run his own company, in Barcelona and Copenhagen respectively, working with design and art directions for editorial houses, record companies, design groups, government institutions and more. His expertise includes visual communication, creative idea development and trend spotting. He has directed the two short films On Seduction and Alberto Gonzales – a bus driver from Buenos Aires. Marcelo’s creative vision is design as a totality where form and function – aesthetics, experience and meaning are integral to each other. Design can thus be an experience involving all senses and working the fibres of social situations. For this comprehensive design vision he has invented the term Social Design.
Biography
Marcelo Lerer is both and artist and graphic communicator. His artistic production is a crossover between art and design taking on formats such as books, digital collages, photography, secret tours, and performances. One of Lerer’s focuses has been an ongoing research into utopian dreams of harmony. In one series of work Lerer has collected secret stories and secret places of people and thus following in the footsteps of people’s secret and intimate places Lerer has created an alternative, poetic urban mapping of peripheral and, to many, unknown areas of a city. The work We Pray For You is proposing spiritual and religious freedom and tolerance as a possibility within our global community. In a series of digital collages Lerer plays with displacing the religious practice of prayer from its original context and hence we witness Jewish, Muslim, Christian, Hindu and Buddhist practitioners praying together for example in a derelict building in New York, on a square in Barcelona or at the Parliament building in Copenhagen. The collages have been shown in various contexts; printed on wood or in Lerer’s intercultural calendar where the holidays of the 5 major world religions are integrated.
CV
1993-94: Communication at RUC (project about nonverbal og interculturel communication)
1984-88: Communication at Buenos Aires Universitet (semiotics og lingvistics)
1983: Graphic communication at Escuela Panamericana de Arte, Buenos Aires, Argentina.
The last 15 years Marcelo Lerer has been working as independent designer / creative director at his company The Secret Company
Art projects:
2011: From 19/9 in til 8/11 “we pray for you” show in Musikteater
2011: February GENEROUS GESTURES colective show at DEN FRIE CENTRE OF CONTEMPORARY ART, Copenhagen2010: Art Penetrations 5: Real Immigrants by Colonel, Herning Museum of Art
2010: We Pray for You, solo show at Litteraturhaus, Copenhagen
2010: VJ & organicer @ demoov, 7 video installations in 7 world music parties
2008: Mellemrum, site specific festival in secret places of Copenhagen with Kitt Johnson
2008: Metropolis Laboratory, collecting secret stories, Copenhagen and Bucharest
2007: Metropolis Laboratory, collecting secret stories, Copenhagen
2006: Den hemmelige bog om hemmelige steder –Book on secret places in Copenhagen
1992: On Seduction and Alberto Gonzales -a Bus Driver from Buenos Aires, 2 short films
